Design：
設計團隊：INSPIRATION GROUP
Design Date：
設計時間：2023
Location：
項目地點：廣東廣州
Area：
項目面積：336㎡
Photo：
攝影：黃早慧 Zaohui Huang
Strategy Backtracking
The product program is based on the use of experience and philosophical thinking in the home scene. It is a part of the common aspiration for a better life nowadays. The design of the co-branded cloakroom is based on a three-part reflection on the dynamics of design. The design of the co-branded cloakroom is based on a three-part process of thinking about the development of motivation:
Home is a space with strong emotional attributes; in the home space, than purely to meet the functional demands of the occupants, we hope to revisit the significance of life for people, put people’s self-feelings and needs in the first place, and we hope to conceptualize the possibilities of home furnishing products with a broader vision, and collide with new sparks.
We expect that in this common desire for a better life, to create a mode of life that is the best and the most beautiful, just as INS and Landbond Corten designer co-branded models this time, people who know how to live will meet each other in the end.
Many of the “great uses” in the world are derived from those seemingly useless things. Therefore, Zhuang Zi said: “What is useless is of great use.” Zhuang Zi has been promoting the great tenet of ‘Wu Wei’ all his life, and pointed out the uselessness of all useful things, turning action into thinking, and thinking into abstraction. Zhuangzi’s uselessness is a great use, and the beauty of uselessness is a great beauty.As Kant said, “Beauty is a pleasure without purpose
Behind a product, in addition to its practical function, it is indispensable to carry the emotional aesthetics. It is the blend of physical and emotional design that makes quality and comfort coexist with aesthetics. A home that is not specifically defined is a rational necessity and an emotional necessity.
The overall design concept is a “treasure box” concept, breaking the traditional use of the form, in the inherent products into the mobile living museum, to give consumers a step-by-step interactive experience.
When a consumer pushes the door open and enters the space and sees his or her own collection on display, it is not only a pleasure but also a demonstration of good taste.
The dark colors of the collection, such as dark woods, dark and orange leathers, together with metallic and monochromatic glass, provide a calm, solid and rugged texture.
Delicate and soft
The light colors of the collection, such as light wood, red quilting and camel-colored leather, in addition to metallic and water-grained glass, present an elegant, refined and soft atmosphere.
Meaning Construction
With the exhibition space as the premise background, the space project upholds the concepts of “serving space” and “serving life”, and will return to the origin to present the natural beauty of the brand and products, and follow the trajectory of people’s lives in the vertical and horizontal, to explore the possibilities of architecture and life.
Architecture Construction
Empowering the focus on brand identity and structural system expression to form a new experiential landscape. Enhance the interest of the space and strengthen the sense of experience and interactivity of the visitors.
Upward growth
Through the visual extension of the building, the exhibition hall gives the space a detailed interpretation that extends from the inside to the outside, allowing the space to flow freely and giving it a unique mysterious surprise and desire for exploration.
The wooden wall at the entrance of the exhibition hall completes the release of established concepts in a minimalist and regular deconstructive way, in order to express the sustainability and reinvention of the material’s origin.
Hidden and Blended in Space
Rethinking the relationship between home and space, using the space to deconstruct and reshape the complex functions, beyond the symbolic significance of the function itself, giving the space a unique and mysterious surprise.
Grow inside and out
Everything in nature has a living creature, and space architecture is no exception. Under the influence of connection with people, space grows across functional boundaries.
Uncharted territory
Rethink the relationship between space and people, always keep the desire to explore the unknown, and look for the uncharted territory of home design.
Design Fresh
Insisting on using design as a language, the brand is committed to deepening the dialogue between different perspectives, exploring the possibilities of growth, and giving the brand unlimited creative impetus.
Design is not purely to solve problems, it is more a reflection of feelings. We don’t just focus on the space itself, but also with the lifestyle and social aesthetics behind it. We observe, experience, and find the goodness and joy of life, and we present these collections of everyday feelings in our designs.
We look forward to LANDBOND CORTEN Co-Brand 2.0.
People who understand life will definitely meet
To Be Continued
我們於日用必需的東西以外，
必須還有一點無用的遊戲與享樂，
生活才覺得有意思。
當我們放下「有用」之物的執念，
在一些「無用」的事情上尋找樂趣，
反而能更加靠近「野渡無人舟自橫」的狀態，
更能獲得精神上的自由。
——周作人在《北京的茶食》
策略回溯 Strategy Backtracking產品專案以家居場景下使用體驗和哲學性思考作為基點。從戰國時期道家學派莊子“無用之用，方為大用”的哲學思想下，載入時下人們對美好生活的共同嚮往中。美學邏輯從主體基點不斷變形，貫穿聯邦高登品牌工藝與質感語境。聯名款衣帽間的設計從三個部分展開思考動機發展：
01 品牌策略定位的遞進與抵達
02 觀念的進化路徑與哲學性思考
03 物理性與情感性的交融
「 生 活 在 別 處
終 將 相 逢 」
01 品牌策略定位的遞進與抵達
家，是一個情感屬性很強的空間；在家居空間裡，比起純粹地去滿足居住者的功能型訴求，我們更希望圍繞生活之于人的意義重新出發，把人的自我感受與需求放在第一位。嘗試把空間、功能、精神需求這幾個方面都結合起來，在家裡面拓展一些更私密私享型的精神自由空間，它即可以跟個人興趣愛好有關的，也可以跟審美取向有關的，在這個層面上，我們希望用更開闊的視野來構思家居產品的可能性，碰撞出新的火花。
我們期待，在這種對美好生活的共同嚮往中，創造一種至善至美的生活模式，正如湯物臣肯文與聯邦高登這次的設計師聯名款一般，懂生活的人，終將會相逢。
「 無 用 之 用
方 為 大 用 」
02 觀念的進化路徑與哲學性思考
世間許多“大用”，都是從那些看似無用的事體中衍生出來的。故莊子曰：“無用之用，方為大用” 莊子畢生推崇‘無為’的偉大信條，並且指出一切有用之物的無用，將行動化為思考，將思考化為抽象。莊子的無用之用是大用，無用之美是大美
亦如康德所說，“美是一種沒有目的的快樂。”
「 理 性 上 的 實 用 之 外
情 感 上 的 欲 罷 不 能 」
03 物理性與情感性的交融
一個產品背後，在實用功能以外，不可或缺地承載著情感美學。是物理性和情感性的設計交融，才能令品質和舒適與美感並存。一款不被具體定義的家居，是理性上的必需品，情感上的必欲品。
移動生活館 Portable Living
整體的設計理念是一個“寶盒”的概念，打破傳統使用形式，在固有產品中置入移動式生活館，給予消費者步入式交互體驗；
月光寶盒 Moonlight Box
在對當下市場主流收藏品調研中，針對男女性不同藏品的展示需求，包括手錶/配飾/珠寶/鞋履/箱包等的尺寸調研，在“寶盒”的設計上配合好相應的尺寸。當消費者推開門進入空間，看到自己的展示藏品，收穫的不僅是愉悅更是品味的展現。
粗狂與堅固 Rough and Tough
深色系列選用如深色木材、深色及橙色皮紋，再搭配金屬感和單透玻璃呈現一種沉穩，堅固粗狂的質感。
精緻與柔軟 Delicate and soft
淺色系列選用如淺色木材、紅色捫布以及駝色皮紋，另外搭配金屬感和水紋玻璃，呈現的是優雅，精緻而柔軟的氣質。
Position | 項目地理位置
地點：廣州琶洲
面積：336㎡
內容：2023廣州建博會聯邦高登展廳
展覽時長：4天
意义营造 Meaning Construction
空間專案以建博會期間展覽空間為前提背景下，秉持著“為空間服務”與“為生活服務”的理念，繼續以莊子“無為”的中國道家哲學思考作為基點。相信意象之外，有意外之象的美學邏輯。將回歸原點去呈現品牌和產品的自然之美，跟隨人的生活軌跡在縱橫之間，探討建築與生活心得可能性。
構築營造 Architecture Construction
通過建築構成，延伸，穿透，流動，開合，焦點，虛實的空間和形式組合的秩序，賦予對品牌特性和結構體系表達的注重，形成新的體驗場景。提升空間趣味性以及加強觀展人體驗感與互動性。
縱上生長 Upward growth
生長，是一種源源不斷的能量，建築亦需要跟隨人的生活軌跡在縱橫之間，蔓延生長。展廳通過建築的視覺延伸，賦予空間從內部向外延伸的細節詮釋，讓空間自由流動，給予空間獨有的神秘驚喜和探索欲。
展廳門口的木板墻，每一塊模板，是集中的限定窗口，以一種極簡且規整的解構方式完成既成觀念的釋放，藉以表達材料本源的可持續性與再創造。更好傳達每一塊木板內在氣質和張立釋放，與大自然對話。
隱于空間，融于空間 Hidden and Blended in Space
重新思考家居與空間關係，利用空間複合功能解構重塑，超越功能本身而蘊涵的象征性意義，給予空間獨有的神秘驚喜
餐廳與客廳空間融合，形成連續性的體驗空間；
「 意 象 之 外
有 意 外 之 象 」
生長家 Grow inside and out
自然萬物都有生物，空間建築也不例外，空間在與人的聯結影響下，跨越功能界限融合生長。
未至之境 Uncharted territory
重新思考空間與人的關係，始终保持對未知的探索欲，尋找家居設計的未至之境
環形動線盡頭，為重點產品聯名款衣帽間提升儀式感和神秘感。象外之象 意外之韵。
設計新生 Design Fresh
執著堅持以設計為語言，深入對話不同思維視界，在其中探索生長可能性，賦予品牌無限創作內驅力。
（結語）
設計不是純粹為了解決問題的存在，它更是感受的映射。我們不僅僅關注空間本身，而更在意空間背後的生活方式和社交美學。我們觀察，體驗，找到生活的善意和樂趣，又將這些日常感受的集合，呈現在設計之中。
我們繼續期待，未來聯邦高登聯名款2.0的驚喜呈現。
懂生活的人，終將會相逢
未完待續