Design：
設計團隊：INSPIRATION GROUP
Design Date：
設計時間：2023
Location：
項目地點：廣東廣州
Area：
項目面積：228㎡
Photo：
攝影：黃早慧 Zaohui Huang
On March 3, 2023, the four-day Guangzhou Design Week with the theme of “Love PASSION” kicked off at the three major exhibition halls. After the COVID-19, Guangzhou Design Week was held for the first time, and the audience ushered in explosive growth.
In the more than ten years of Guangzhou Design Week, we found that many showrooms were visually chaotic and even had nothing to do with their own brand, and could not convey the brand’s own philosophy. And there is a lack of overall experience and no exhibition orientation.
In response to the needs of the Bucalu showroom in this design week, We propose ” anti-traditional” and “differentiation”. With the theme of “The land of mystery” as the theme of space planning, create an immersive experience exhibition, showing not only products, but also the output of brand values, the discussion of products in the use of scenes, and the expression of space artistry.
When you open the door of the garden, the sunlight shines into the garden, bringing spring to the soul, and the flowers in the heart will finally full bloom; When you close the garden door, everything will silent for you, and all your little emotions will only flow between a few feet of you. Enjoying the moment of tranquility.
Awe is born out of the sublimation of knowledge, of transcendence. Nature itself is fallible, the future is open, the system composed of man and nature is also changing, and every action we take will shape our nature – Gaia
The façade of the exhibition hall is made up of material installations that create a sense of being in a forest. Through this form of expression, a spatial landscape is created and the concept of environmental protection is reflected. Bucalu achieved 20 ~30 percent energy savings in ten years. Equivalent to planting 4 trees per household per year
In between means in breaking rules, definitions and concepts. Exploring the uncertain terrain of “in between” through art. Turning the intangible into the tangible, touching on the borders of the real and the virtual.
Senses：The exhibition is a break from the traditional display style, emphasising the user experience and interactivity. The visitor’s experience includes light, shadow, landscape, smell, texture and sound. The brand’s performance characteristics are experienced through the senses. Strengthen the link between the exhibition hall and the brand
The significance of the boundary of a building is to give it spatial shape. And organise the experience inside and outside of the building. We should put people at the centre, light as a medium, rooted in the nature. Find the forest in the city together.
Beyond the borders of the buildings, there are forests and light.
「萬 物 皆 有 裂 痕
那 是 光 照 進 來 的 地 方」
2023年3月3日，以“熱愛PASSOON”為主題，為期四天的2022廣州設計周在廣州保利世貿博覽館、廣州國際採購中心和南豐國際會展中心三大展館同時拉開帷幕。疫情過後的廣州設計周首個開展，觀眾迎來了爆發式增長。
THE LAND OF MYSTERY
在廣州設計周的十幾年間，我們發現許多展廳因為視覺混亂，導致視覺喧賓奪主，甚至與自身品牌毫無關聯，無法傳達品牌自身的理念。且缺乏整體體驗，沒有展覽導向性。
應對本次設計周中貝克洛門窗展廳的需求，我們提出需要“反傳統”“差異化”，以“秘林之境”為空間策劃主題，打造一場沉浸式體驗展覽，展示的不止產品，還有對品牌價值觀的輸出，對產品在場景運用中的探討，和對空間藝術性的表達
The Secret Garden x「 秘密花園 」
當你推開花園的門，陽光灑進花園，為心靈帶來春天，心底的花朵也終將悉數開放；而當你合上花園的門，天地為你寂靜，你所有的小情緒都只會在你的幾尺之間流動，盡享寧靜時刻。
我们通過對空間走道、產品展示區、景觀裝置的合理規劃，在二層增至一個VIP接待區，形成一個相對獨立且私密的空間，形成一個遊走的體驗動線，讓觀展人帶著探索欲體驗展廳。通過遊走路線串聯各個體驗空間，猶如身處在秘密花園。
森林印象 x「 Forest Impressions 」
敬畏出於知識的升華、超越。自然本身是變易的，未來是開放的，人與自然組成的系統也是變化的，我們的每一次行動都將塑造我們的大自然——蓋亞
展廳外立面用了材料裝置營造猶如置身森林的感覺，通過森林的營造，創造空間景觀和體現環保概念。貝克洛十年實踐節能百分之20-30，相當於每年每戶種植4棵樹。
邊界之間 x「IN— BETWEEN」
邊界之間，意在打破規則、定義、概念背後的多重維度，通過藝術去探討“邊界之間”的不確定地帶。將無形定格成有形，釋放無相至萬象，觸及現實和虛擬的邊界。
物理邊界 ：引入大型建築的設計手法，通過空間構成，光影營造，虛實建構的模式，讓大家沉浸其中，打造出一個既有封閉性同時又有開放性的滲透空間，強調出品牌對於材質、空間、人居環境的多種思考。從而激發人們的探索和參與的意願。
感官邊界：打破原有傳統陳舊的展陳方式，強調用戶的體驗感與互動性。參觀者的體驗方式包括光影、景觀、氣味、質感、聲音。從感官體驗去感受品牌產品性能特點。強化展廳和品牌之間的聯繫
建築邊界的意義往往是賦予空間形狀，並組織建築內外的運動和體驗。我们应本着以人为本，以光为媒，扎根自然，共尋城市裡的森林。
在建築的邊界之外，還有森林和光。